The Gap is under fire for a tweet that many have deemed racially insensitive.
The Gap launched a campaign last Friday with Ellen DeGeneres’ lifestyle brand ED. Along with the ad, Gap Inc., is donating $250k to the charity Girls Inc.
In the ad, a 12-year-old white girl is leaning on a black 8-year-old, who is also her adopted sister.
The Twitterverse exploded with instant calls of racism, criticism and condemnation.
The Gap immediately pulled the ad and apologized with Gap Spokeswoman Debbie Felix saying, “As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended.”
There’s only one problem, here’s a previous ad from The Gap, using similar aged girls but this time it was an African American girl leaning on a white girl. Nobody had any kind of problem with it because it isn’t racist. It’s a photograph of a team of girls posing for the camera just like the most recent ad. Nothing more.