The Gap is under fire for a tweet that many have deemed racially insensitive.

The Gap launched a campaign last Friday with Ellen DeGeneres’ lifestyle brand ED.  Along with the ad, Gap Inc., is donating $250k to the charity Girls Inc.

In the ad, a 12-year-old white girl is leaning on a black 8-year-old, who is also her adopted sister.

The Twitterverse exploded with instant calls of racism, criticism and condemnation.

Screen Shot 2016-04-06 at 9.53.38 PM

Screen Shot 2016-04-06 at 9.55.04 PM

Screen Shot 2016-04-06 at 9.56.39 PM

The Gap immediately pulled the ad and apologized with Gap Spokeswoman Debbie Felix saying, “As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended.”

There’s only one problem, here’s a previous ad from The Gap, using similar aged girls but this time it was an African American girl leaning on a white girl.  Nobody had any kind of problem with it because it isn’t racist.  It’s a photograph of a team of girls posing for the camera just like the most recent ad.  Nothing more.

12938126_10153600148253366_5253486727852342339_n

 

Advertisements